CASE STUDY - How cost routing and cascading are delivering cost benefits

THE PROBLEM

There are a number of challenges when it comes to processing payments in the travel industry; which payment method to offer in which market for which sales channel, being compliant with payment regulation, as well as keeping on top of scheme fee changes and a cost line that whilst being seen as “the cost of doing business” still has CFO’s challenging payment managers (and their payment partners) to reduce these costs where possible.

The challenge put to APEXX was to improve the customer decline journey whilst also increasing revenue through more successful transactions.

THE SOLUTION

APEXX's Intelligent Routing Engine (AIRE) allows our merchants flexibility to distribute transaction requests to different payment gateways/acquirers based on defined criteria using data in a merchant's transaction request.

Applying these rules and decline cascading logic these two enterprise level merchants realised appreciable cost saving benefits as well as improved their bottom line acceptance rate as well.